Luiz Carlos Trabuco’s Rise To The Top

The Bradesco bank is the second largest bank in Brazil. In October of 2017, the Bradesco Bank had to select a new individual to take over the position as Chairman of the Board of Directors at the Bradesco Bank. The new Chairman would replace Lazaro Brandao. Brandao was the second Chairman of the of the Bradesco Bank taking the place of the bank’s founder in 1990. The new Chairman of the Board of Directors has worked at the Bradesco bank since 1969 at age 17.

The new chairman’s name is Luiz Carlos Trabuco. He has lived in the bank’s community his entire life. While working at the bank, he completed two degrees at Universities in Sao Paulo. Trabuco has a degree in Sciences and Letters and a Socio-Psychology degree. He has been able to accomplish his work while working at the bank.

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Luiz Carlos Trabuco worked at the Bradesco bank for 15 years before he received his first promotion. His promotion was to Marketing Director. The Bradesco bank had enjoyed a much closer relationship with the media than before because of the work that the new Marketing Director used. After eight years of improving the banks marketing team, he became the Chief Executive Officer of Bradesco Light and Foresight until 1998. In 1998 Trabuco became the Managing Director for only a year. In 1999 he took a position as the Executive Vice President.

In 2003 Luiz Carlos Trabuco became the president of Bradesco Insurance. When he received the position as President of the company he also gained access to eight companies that were attached to Bradesco Insurance. During the time that he was in control of the Bradesco Insurance, he increased the execution of company by 25%. In 2015 Trabuco elected Entrepreneur of the Year due to his purchase of HSBC. The HSBC transaction was the most significant purchases in the Bradesco Bank’s history. He received many other awards after he received the HSBC purchase award.

In 2017 Luiz Carlos Trabuco was selected to be the new Chairman of the Board of Directors of Bradesco. He was chosen to take the place of Lazaro Brandao because he has aided in the company making history and going down a path to success that they weren’t expecting to take place. It appeared to be evident that he would be the best fit to lead the company as the third Chairman of the Board of Directors.

Source: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml