Luiz Carlos Trabuco and his contribution to the growth of Bradesco

     Luiz Carlos Trabuco is an entrepreneur and manager born on October 6, 1951, in Marilia. Mr. Trabuco graduated from the faculty of Philosophy, Sciences Arts, and Languages at the University of Sao Paulo. He later received a post-graduate degree from the same university in the School of Sociology and Politics.

Luiz Carlos started his career as a clerk at BancoBradesco at 17, he did the job for 15 years and later was promoted to the marketing director position, a position he held for 8 years. He improved the bank’s communication and narrowed the gap with the media. Between 1992 and 1998, Trabuco served as the CEO of Bradesco Vida e Previdencia, a company focused on a private pension.

In 2003, Mr. Trabuco became the president of Bradesco Seguros, meaning he was in charge of 8 other companies under it. He served and improved the size of the company to almost twice the initial size and solidified the country’s leadership, equating to 25% of the market. During his tenure, the insurance company raised its output in the group results to 35 percent from 25 percent, making it the leading in that sector in North America.

Luiz Carlos has over 40 years’ experience in the banking sector, all of which were of different positions. In 2009, he was appointed the CEO and president of the bank making him the fourth president since the demise of the founder in 1991. In 2015, Mr. Trabuco took lead in the purchase of HSBC Brazil, which was considered the biggest purchase and the biggest business of that year In the banking history. He was then elected the entrepreneur of the year for that reason.During Mr. Luiz Carlos tenure, in 2017, Unibrad was formed. Unibrad is a University that is meant to qualify executives and employees, it was elected as the best corporate university by the Global CCU Awards.

In October 2017, Mr. Luiz Carlos became the chairman of the board of Directors of Bradesco, a position he took with honor and started accumulating the president of the bank position. He served in that position up to March 2018, when he was replaced by a new chairman, Octavio de Lazari Jr. even though his position as the head of the council president was retained.