It is important for any business to take calculated risks in today’s digital marketing practice. Media and internet marketing can prove successful if businesses think outside the box and provide great experiences to their users. This can be done by capturing the attention of people who browse the internet on their phones or computers. This involves the use of creative methods in promotional campaigns. Lori Senecal has been giving advice to business people on the various advertising trends that are emerging. These business advertising trends include
- Mobile advertising -using of smartphones for business
- The use of facebook and Google
- The use of shorter ads
- The use of mobile ads
- Marketing through chat
- Using people
The use of these methods is aimed at capturing the attention of the customer. This can be done through different approaches. However, the mostly commonly used ones include
- Using the color effect
- Messages designed for mobile users
- Using humor
- Data analysis
According to Adage, currently Lori Senecal is the Global Chief Executive Officer for Crispin Porter & Bogusky LLC, a position she has held since 2015. She has a long career in the area of advertising and has worked as the CEO for MDC Partner Network. She is associated with various highly effective advertising approaches for businesses. She has also worked in the areas of strategic planning, innovation and account leadership. Her duties include to oversee the expansion of the agency globally, coordination and management of the company. Lori was the brainchild behind TAG Ideation which was involved in marketing to young adults. Due to her skills and experience Lori became the President of McCann, New York. She was also the President and CEO of Kirshenbaum Bond Senecal Partners (KBS).
Lori Senecal has received many awards due to her contributions in the sector. One such award was at the Game Changers Awards where she got recognition with the Quantum Leap award for innovation. She was also named as the women to watch by Ad age in 2014. Apart from receiving awards, she is also involved in rewarding students for inventions and innovations through the Isaac Award, a foundation that she founded.
Click here: http://inspirery.com/lori-senecal/