JD.com also known as Jingdong Mall has significantly expanded in China and is now looking for strategies that can help the company to move outside the country and start operating in other parts of the world. However, moving to other parts of the world might expose the company to extreme competition, some of which it might not be able to handle. The company is already experiencing intense competition in China, especially from Alibaba. Therefore, Richard Liu, the founder of Jingdong came up with some strategies that would help the company expand without incurring much cost.
Drone technology is becoming an important technology in the industry where it is being used in delivering products in various parts of the world. Richard Liu incorporated drone delivery technology as a method of minimizing the cost of delivering goods to the customers who order the products online. While providing the products using human beings, there is a probability that a large amount of money will be incurred, which can put the company into a severe situation where it can lose money.
The success of Jingdong can only be attributed to it founder and the chairperson of the board of management, Richard Liu Qiangdong. He has continuously implemented policies and strategies with the aim of making sure that the company continues to grow. He is well aware that there is extreme competition in the e-commerce industry, but he is profoundly convinced that the market will expand as the population expands. If there is an equivalent for the “Amazon of China”, Jingdong Mall is the best candidate.
Richard Liu has incorporated a strategy where the company will be selling their products to luxury consumers. The company has packaged its products in such a way that individuals will be receiving their parcel from individuals wearing designer suits and white gloves. The products will also be delivered with a state of the art vehicle, which is not easily found in any part of the city. The products will also be stored in a store that is free from dirt and humidity. View Additional Info Here.
From the time Richard Liu Qiangdong started operating a small shop in the city that was selling electronics and other components to now when he is running one of the largest e-commerce organization in China, he is fully aware that there a significant number of challenges that face the market. However, some of the challenges, such as the SARS outbreak, could only affect brick and motor businesses while modern businesses have their share of problems.
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