Although advertising has its root in ancient, long-forgotten societies, the field of advertising exploded alongside the worldwide proliferation of capitalism some 200 years ago.
Without ads and marketing campaigns, businesses wouldn’t have as many potential customers interested in them; believe it or not, planet Earth’s modern globalized economy likely wouldn’t exist – at least not in the manner modern society knows it to be.
Fortunately, advertising agencies, the entrepreneurs that create them, and marketers that populate their active employee rosters collectively push millions of unique advertisements throughout various channels – print newspapers, television networks, movie theaters, mobile phone applications, social media, and countless other advertorial vehicles – effectively generating many times more revenue than what investments in such marketing efforts cost.
Meet the king of Brazilian advertising
Brazil is home to roughly 208 million citizens, ranging in age from geriatric-aged seniors in the latter half of their golden years to brand-spanking-new newborn babies. While asserting just one person is the king of advertising across the entirety of Brazil is difficult to prove, anyone who’s familiar with the discipline of Brazilian advertising is quick to say that Alexandre Gama is the greatest in the discipline.
The early years of native Brazilian Alexandre Gama’s life
Alexandre Gama was born in 1958 in Rio de Janeiro, Rio de Janeiro, Brazil. When he got done with secondary school – another name for the school level known as “high school” in English – he quickly enrolled in the Advertising and Communications program at the Armando Alvares Penteado Foundation, after which he found a job in New York City for world-renowned advertising agency Standard Ogilvy & Mather.
After nearly two decades’ worth of tenure in the world of creating promotions, Gama founded Neogama in 1999. The company is still active to this day.