HGGC, the notable middle market private equity firm recently closed a huge growth equity investment in the quite successful, Integrity Marketing Group LLC. Integrity Marketing Group is based in Highland Village Texas and is specialized in the development and distribution of life and health insurance products. This firm also works closely with insurance carrier partners to market its products through a structured distribution network. During the revelation of this investment deal, Richard Lawson the head of the middle market private equity firm also announced that he would be partnering with Integrity Marketing to buy Norfolk, Nebraska’s Premier Companies Inc. Premier Companies is a well-performing insurance marketing firm that boasts of more than 32,000 agents countrywide. This firm also runs six offices in total with 170 employees.
Growing to the next level
In the Integrity Marketing Group investment deal, the owners of this top independent life and health insurance distributor will be retaining a significant stake in the company. The head of HGGC, Richard Lawson stated that this investment would help both firms grow to the next level. He also mentioned his firm’s excitement to have completed this deal. Richard said that the deep carrier and distribution relationships bundled with the product expertise of Integrity Marketing Group has positioned in a very prime market position. This is a position that the middle market private equity firm seeks to take advantage of to further the growth of this company.
A good start
HGGC seems to be off a good start with Integrity Marketing Group as they are working on the acquisition of Premier Companies. This top insurance marketing firm is the first step in their 1000-mile journey together. The Bryan Adams, the Managing Partner of Integrity Marketing, said that the success of this deal would solidify their business bond.
This firm is an exemplary player in the middle market private equity space thanks to its futuristic “Advantage Investing” policy. With over $17 billion in aggregate transactional value, this methodology is undoubtedly working. With this new ventures, HGGC is expected to widen its dominance in its market.