It has been recently announced that global advertising agency Crispin Porter + Bogusky’s highly respected Global Chief Executive Officer Lori Senecal will be leaving her executive role at the end of 2018. The news has also broke that CP+B’s UK head Richard Pinder will also be leaving the organization.
Senecal is reportedly leaving the advertising business altogether upon her departure. She has been in the role since March of 2015 but the framework for her eventual departure from the firm has been laid out since the beginning of her tenure. CP+B Chairman of the Board Chuck Porter has stated that Lori Senecal was brought on because the firm was in great need of her superior advertising and organizational abilities.
During Lori Senecal’s time with CP+B, the firm has scored big with clients such as American Airlines. The company’s leadership is confident that Lori leaves the company in a better position than she found it and that its global reach is greater than it has ever been before. For her part, Lori Senecal is filled with confidence that the global team that has been set up within the company will lead it into a bright and successful future. The team was capped off with the recent addition of Danielle Aldrich who moves into the role as President of CP+B West. For more details visit Bloomberg.
Richard Pinder is another high profile member of CP+B’s global executive team that will be leaving the firm. Richard has expressed that he has loved working with the organization but he has other entrepreneurial pursuits that he deeply wants to pursue and so he will be stepping away. Richard Pinder has been in this role with CP+B for the last three years.
Lori Senecal has had a long and distinguished entrepreneurial career that has seen her in important roles with numerous outstanding firms. She founded TAG Ideation in 2003. Tag is a marketing group that specializes in marketing to young adults. She has also worked in roles such as President with McCann Ericson and was CEO at Kirshenbaum Bond & Partners LLC before coming on board with CP+B in 2015.